Friday Knowledge - How can images and texts be inclusive/exclusive?
In today's globalised society, companies face the challenge of designing communications that both reflect the internal diversity of their workforce and appeal to and engage a diverse customer base.
This requires a deeper understanding of how factors such as gender, age and cultural background affect both representation and perception in a company's external and internal communication channels.
- What concrete steps can companies take to develop a more inclusive communication strategy?
- What are the long-term effects of diverse representation on brand image and customer loyalty?
- What innovative solutions and best practices can we share and learn from each other to overcome these obstacles?
On the Friday Knowledge page, you will find reports and examples of members.
Experts:
Karin Sandelin, Semiotician and founder of Sensemiotics Kantar gives examples of how photos are used.
Lita Nazar Marketing and Communications Manager Media company, tells us from the report The rectifier 2023 about the representation in the Swedish media, but also from the The 2020 rectifier about who appears in the advert.
Katarina Hajdu, Client manager Verian Group tells us about the public's image and perception of representation.
Company examples:
Sabina Rasiwala, HR and Communications Director at Samhall.
Jessica Alm, Chief Communications Officer at Essity
Moderator: Sara Haraldsson, Westander.
Chat facility: Elin Larsson, The Institute of Key Figures
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Increase your active listening skills with our conversation questions!
Discussion questions to reflect on:
1. What are your most important takeaways?
2. What can you use in your organisation/for you?
3. What do you see as challenges in your organisation/for you?
To increase knowledge sharing, be sure to share your thoughts both internally and externally. Remember to tag with #diversitychartersweden and #fredagskunskap.
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